Video interviews are here to stay at Kellogg
Kellogg confirmed last summer that they would once again be asking MBA applicants to go through the video interview questions for the school’s MBA Class of 2017 application. The “video essays” were introduced last year by both Kellogg and Yale SOM (we also analyzed the Yale video essay at length as part of our Analyzing the Applications series). Video interviews help schools compare applicants more directly, as the admissions committee is not only able to watch every applicant’s video (as opposed to seeing just the handful that they interview) but they are also able to juxtapose applicants’ answers directly.
At the same time, the new video essay format induced a lot of anxiety among applicants. However, we do not think there is much cause to be anxious. If you are about to go through the video interview process, we suggest that you read our list of preparation tips in order to increase your odds of making a positive impression on the adcom.
After covering Kellogg’s video essay question in a recent post, and with only about two and half weeks before Kellogg’s first-round deadline, we wanted to take a step back and consider the best approach to tackling the school’s essay questions.
The Kellogg School of Management
More than perhaps any other top-tier MBA program, Kellogg places significant emphasis on a candidate’s character. First, consider that Kellogg interviews all of its applicants. They’ve clearly demonstrated that they need to meet each candidate to judge whether he or she is a fit. They don’t simply weed out 80%, as HBS does, based on stats, resumes, and essays alone. Second, consider the questions implicit across Kellogg’s website and admissions materials: What do you value? What motivates you? How strong are your interpersonal skills? Are you mature? How do you contribute to the community? You shouldn’t have to search long to find phrases like those across Kellogg’s website or admissions office.
Given this emphasis, it’s important your Kellogg essays focus primarily on one of a few areas: your character, your motivations, your leadership style, or your interpersonal skills. Of course, you must also talk about what you’ve accomplished, but that will never be the focus of the best Kellogg essays.
With that in mind, let’s breakdown each of Kellogg’s essay questions: